European Sales Manager – Citrus & Multi‑Fruit Ingredients (B2B) m/f/d
Location: Home Office (Europe) or Office‑Based (Cairo)
Travel: Frequent international travel required
🌍 Company Overview
Our client is investing 300M USD in a state‑of‑the‑art production facility delivering a broad portfolio of high‑value fruit and vegetable ingredients for global B2B customers.
Core Product Portfolio
- Citrus concentrates (orange, lemon, grapefruit)
- Tomato concentrates (EU‑focused, Italy/Spain competitor)
- Multi‑fruit purées (mango, guava, strawberry, tropical blends)
- Cloudy juice concentrates (first plant of its kind in the Middle East)
- IQF fruits & vegetables (strawberries, broccoli, beans, artichokes)
- Freeze‑dried fruits & vegetables (supplements, functional foods)
Key Customer Segments
- Blending houses – purées, citrus & tomato concentrates, cloudy juices, aroma essences, pulp cells
- Food & beverage processors – nutrient‑rich purées, IQF vegetables, freeze‑dried fruits, citrus oils
- Retail & food service – ready‑to‑use IQF vegetables, freeze‑dried fruits, NFC juices
- Private label manufacturers – tailored purées, IQF, freeze‑dried formats
Export Markets
- North America – beverage companies & private label
- Europe – competing with Spain/Italy/Germany in citrus & tomato
- Asia – tropical purées & freeze‑dried
- GCC – strong demand for concentrates & frozen produce
🎯 The Role
We are seeking an experienced Sales Manager for Citrus & Multi‑Fruit B2B ingredients to accelerate revenue growth, expand market share, and strengthen long‑term customer partnerships across Europe and international markets.
You will represent a rapidly scaling agri‑food manufacturer known for quality, innovation, sustainability, and global export capability.
Tasks
🔧 Key Responsibilities
- Grow key accounts in citrus, multi‑fruit purées, cloudy concentrates, IQF, and freeze‑dried
- Acquire new customers using market intelligence and competitive mapping
- Develop and execute tailored sales strategies for each product category
- Negotiate contracts, pricing, volumes, and annual agreements
- Collaborate with Finance, Marketing, Supply Chain, Manufacturing, Quality
- Ensure compliance with food safety, labeling, sustainability certifications
- Monitor account KPIs, forecast risks, and resolve challenges proactively
- Represent the company in international markets, navigating cultural and regulatory differences
Requirements
🎓 Bachelor’s degree in Business, Marketing, Sales, Agriculture, Food Science, or related field (MBA is a plus)
📈 7+ years in international sales, including 2+ years in account management
🌱 Proven experience in the agri‑food industry (B2B environment), ideally tomato paste or processed foods
💡 Strong market analysis, account management, and data‑driven decision‑making skills
🛠️ Proficiency in CRM systems and sales tools
🌍 Cultural awareness and adaptability in international markets
💬 Fluent in English (additional languages are a plus)
✈️ Willingness to travel internationally
Benefits
Benefits
- Home‑office based anywhere in Europe
- Option to work from Cairo HQ
- Opportunity to join a fast‑growing, innovation‑drivenfood ingredients manufacturer
- High international exposure and strategic commercial responsibility
Cover Letter Instructions
Please include in your cover letter:
- Number of customers you managed
- Annual turnover you generated
- Countries/regions you covered
- Product categories you sold (choose from below):
- Citrus concentrates (orange, lemon, grapefruit)
- Multi‑fruit purées (mango, guava, strawberry, tropical blends)
- Cloudy juice concentrates
- IQF frozen fruits & vegetables
- Freeze‑dried fruits & vegetables
Be creative, commercial, and specific — we want to understand your real B2B impact.